Insurance lead scoring software that tells your team who to call first.
InsuredLead scores every inbound lead 0–100 on intent and urgency the moment it arrives, with the reasoning attached — so producers at independent P&C and life/health brokerages spend their time on the leads most likely to bind.
| Score | Contact | Source | Coverage | Status | Received |
|---|---|---|---|---|---|
| 92HotAsked for a quote 'before Friday' and gave a full phone number — high urgency, easy to reach. | Marcus Bennett(704) 555-0182 | SmartFinancial | Auto | New | 3m ago |
| 81HotNew mortgage closing this month — actively shopping, complete contact info. | Danielle Ortiz(312) 555-0147 | EverQuote | Home | New | 11m ago |
| 64WarmComparing term policies but no timeline given — worth a call today. | Grant Whitfield(480) 555-0199 | Website Form | Life | Contacted | 34m ago |
| 51WarmPartial contact details, vague intent — follow up when the hot leads are cleared. | Theresa Nguyen(206) 555-0163 | QuoteWizard | Auto | New | 1h ago |
| 24ColdDisconnected number and a competitor's name in the notes — low intent. | Kevin Alvarez(615) 555-0121 | QuoteWizard | Home | Dead | 2h ago |
A score you can actually act on
A number on its own is just another column to distrust. InsuredLead gives your producers a score, the reason behind it, and a way to correct it.
Scored the moment it lands
The instant a lead hits a connected source, it's scored 0–100 on intent and urgency — before a producer has to read a single intake form.
Every score explains itself
Each number comes with a plain-English reason — the urgency language, the coverage type, the contact details that moved it — so a producer can judge it at a glance instead of trusting a black box.
Correct it in one click
When a score looks off, hit "This looks wrong," set the right number, and note what the AI missed. The correction is logged and sharpens scoring on your book of business.
A generic lead score doesn’t know a renewal from a tire-kicker
Most lead scoring was built for B2B SaaS funnels, not a book of P&C and life/health leads coming off aggregators and web forms. InsuredLead scores on the signals that actually predict a bound policy:
- Coverage type
- A commercial auto quote and a renter's policy aren't the same lead. Coverage type is weighed, not ignored.
- Buying urgency
- Language like "my policy renews Friday" or "I need proof of insurance today" is exactly the intent that should jump the queue.
- Contact completeness
- A full phone number and a reachable time move a lead up — one you can't actually reach moves it down, no matter how eager it sounds.
- Source context
- Scoring learns the quality pattern of each aggregator and form you connect, so a lead from a historically strong source is read in that light.
Open any lead and see why it scored what it did
The reasoning is written the way a sharp assistant would explain a call priority to a colleague — not as model output. If a producer disagrees, they correct the score in one click and the scoring learns from it. That’s what makes a number trustworthy enough to act on under time pressure.
See plans and pricingMarcus Bennett
SmartFinancial · Auto
AI Reasoning
This looks wrongAsked for an auto quote ‘before Friday’ and left a full mobile number, so this lead is both urgent and easy to reach. Mentioned switching from a prior carrier — a strong signal they’re ready to bind, not just browsing.
Activity history
AI scored 92
Flagged Hot
3m agoLead created
via SmartFinancial
3m agoFrom connected to scoring in an afternoon
No migration, no new system for your team to learn. Three steps.
Connect a source
Point a webhook, forward your aggregator emails, or upload a CSV. No new CRM to adopt and nothing to migrate.
Leads get scored automatically
Each lead is scored 0–100 the moment it arrives, with the reasoning attached, and dropped into a ranked inbox.
Work the hot leads first
Your inbox ranks itself. Producers call the highest-intent leads while they're still worth calling, instead of dialing in arrival order.
Insurance lead scoring, answered
- What is insurance lead scoring software?
- It's software that reads each inbound lead and rates how likely it is to become a bound policy, so your team knows who to call first. InsuredLead scores every lead 0–100 on intent and urgency the moment it arrives and attaches a plain-English reason, rather than leaving producers to guess from a raw intake form.
- How is the score calculated?
- An AI model reads the lead's content — coverage type, the urgency in how it's written, contact completeness, and the historical quality of the source it came from — and produces a single 0–100 score with the reasoning behind it. It does not invent risk-analysis or confidence figures it can't back up; the score and its explanation are the whole output.
- Do I have to replace my CRM or agency management system?
- No. InsuredLead is a thin scoring layer on top of the sources you already use. Leads flow in, get scored, and rank themselves in a ready-to-work inbox — it answers who to call first and why, which your CRM doesn't.
- What happens when a score is wrong?
- Open the lead, hit "This looks wrong," set the right score, and note what the AI missed. The lead updates instantly, the correction is logged, and those corrections are how scoring keeps getting sharper on your agency's real leads.
See it score your own leads
Bring a week of real intake data and we’ll show you your inbox, ranked and explained, on a short call.